Matsuyama Onsen, nestled in the verdant hills of Ehime Prefecture, is a hidden gem among Japan’s many hot spring resorts. This scenic retreat has a rich history stretching back over 3,000 years, making it one of the oldest onsen spots in the country. Matsuyama Onsen is famous for its biyu (beautiful hot spring), known for its silky, milky-white water that’s said to be beneficial for skin health.
In the heart of Matsuyama Onsen town, history and culture intertwine. Emperors, literary icons, and weary travelers alike have sought solace in its therapeutic waters over the centuries. The small, picturesque town is dotted with charming ryokan (traditional inns), each offering their own unique bathing experiences. Not to be missed is the iconic Dogo Onsen Honkan, a Meiji-era public bathhouse that inspired the bathhouse in Hayao Miyazaki’s animated classic, “Spirited Away.”