Overview

Step into a world of refined hospitality at Matuya Sensen, located in Awara Onsen in the Hokuriku region. Here, you can soak in one of the largest hot spring baths in Hokuriku, unwind in a luxurious private room with an open-air onsen, and savor elegant cuisine made with seasonal local ingredients. Whether you’re looking for quiet relaxation or a taste of authentic Japanese culture, Matuya Sensen offers everything you need for a memorable stay.

Accommodation

Choose from 118 guest rooms, each designed with attention to detail and warm Japanese aesthetics. Many rooms blend traditional architecture with modern comforts and offer peaceful views and relaxing layouts.

If you’re seeking extra privacy and indulgence, book a stay in the Tokiwasure Hanareza floor. Every room here features its own private open-air bath filled with natural hot spring water. Enjoy your bath as you listen to the breeze and let time slow down.

All rooms include a bathroom with tub and shower, air conditioning and heating, a refrigerator, and a warm-water bidet toilet. You’ll also find hand towels, bath towels, yukata, razors, shampoo, conditioner, toothbrushes, and other essentials for your comfort.

Dining

Matuya Sensen takes pride in its seasonal cuisine. Expert chefs prepare multi-course kaiseki dinners using ingredients sourced from the surrounding region. You’ll enjoy meals that are not only delicious but also beautifully presented.

You can dine at:

• Sen-no-Sachi: A modern Japanese dining hall with an open kitchen. Watch chefs prepare seasonal dishes while you enjoy your meal in a relaxed, stylish setting.
• Gottsuo-tei Hana Hana: Offers casual dining with both table seating and traditional tatami options.
• Chiyomisou: A private dining area exclusive to guests staying on the Hanareza floor. Meals here highlight the best ingredients and come with attentive, personalized service.

For breakfast, start your morning with a balanced selection of traditional dishes made from local produce and fresh-cooked rice. Dining hours are:

• Dinner: From 6:00 pm (last order at 7:00 pm)
• Breakfast: From 7:00 am (last order at 8:30 am)

Onsen and Wellness

Soak away fatigue in one of the region’s largest bathing areas. Matuya Sensen offers a variety of baths for both men and women.

For Men:

• Manman no Yu: Includes five large baths, including an open-air tub, individual tubs, and Jacuzzi features.

For Women:

• Hyakuhyaku no Yu: Offers seven baths, including a sleeping bath, a ne-yu (reclining bath), and a healing sauna that mimics a bedrock bath. You’ll also find a women-only floor with a relaxation room and esthetic salon.

Private Onsen Rooms (Hanareza Floor): Enjoy unlimited access to your own open-air bath. These baths draw directly from the natural hot spring source and provide a quiet, private space to unwind.

Spring Type:

• Sodium chloride spring
• Helps with joint and nerve pain, improves circulation

Guests with Tattoos

If you have tattoos, you may want to use the private onsen rooms or inquire at check-in regarding access to public baths. The hotel welcomes everyone but recommends private options for those seeking more discretion.

Facilities

Matuya Sensen offers a wide range of amenities to enhance your stay:

• Free Japanese Cultural Experiences: Try cooking a traditional onsen tamago (hot spring egg) in geothermal water. This fun activity is available from 3:00 pm to 7:00 pm.
• Karaoke Rooms: Available for evening entertainment (reservation required).
• Ping-Pong Corner: Enjoy a casual game (fee applies).
• Souvenir Shop: Find local snacks, drinks, and thoughtful gifts.
• Lounge and Bar: Relax with a drink in the evening.
• Convention and Conference Rooms: Ideal for meetings and group events.

Free Wi-Fi is available throughout the entire ryokan, including your room, public areas, and dining spaces.

Activities

Make the most of your visit to Hokuriku by exploring nearby attractions. Matuya Sensen is perfectly located for sightseeing, with convenient access to:

• Tojinbo Cliffs (Fukui): Dramatic sea cliffs formed by natural erosion. Take a boat ride and see the lion-shaped rocks from the water.
• Kenrokuen Garden (Ishikawa): One of Japan’s most famous gardens, with seasonal flowers, ponds, and historic teahouses.

Additional Features

• 118 rooms (13 with private onsen)
• Large hot spring areas and open-air baths
• Special women’s area with spa and relaxation lounge
• Accessible and wheelchair-friendly dining areas
• Free shuttle service from Awara Onsen Station (reservation required)
• Free on-site parking for up to 200 cars
• Check-in from 3:00 pm (latest 7:00 pm) / Check-out by 10:00 am